Do you wish your social media game was so good that as soon as someone finds your Instagram, they invested in your program or course? I’m gonna be breaking down my 7 Day Sales Cycle, the steps to develop it, implement it, and actually get results.

Offer Suite

First things first, you need a no brainer offer that when your ideal client sees it, they cannot help but immediately enrol.

No brainer offer: the value is jam packed and the pricing feels like a steal of a deal.

It gets your potential client into your financial funnel and then they can truly understand who you are and how you're able to serve them in depth.

What's an even better and more beautiful option is to build an offer that supports your recurring income. It might be that your monthly recurring income option is to have an academy priced at $50 just so people can see what you’re all about.

Example: If you have high quality course content created already, you can bundle a few or all of them together with an exclusive bundle discounte price, and pair with a biweekly payment plan. This could potentially allow for 2-6 months of income via your passive option.

You also want to be extremely clear with the transformation that they're going to be getting out of this program, course, or whatever it is you decide to offer. It's even better if this is something that is self-paced and is available immediately at their fingertips.

They don't need to message you for more information. They don't need to read 800 different things and sign out contracts. They don’t need to jump through hoops of fire. Click + convert.

“Successful people work to build wealth via multiple stable streams of income. ”

Optimization

Optimization is a quite broad statement, but in this sense, you should immediately optimized your social media accounts with: title, name, elevator pitch, what you actually did, how you serve your clients, etc.

You have 3 seconds to capture your potential audience + clients’ attention. I think it is so important to be extremely clear, to the point, and nail your elevator pitch.

I talk about this in Become a Passive Course Queen that covers in depth how optimize your titles, content, and marketing. You want to make sure that your course or program title tells your audience who you are and your bio tells them exactly how you're serving them. All of your social media needs to be providing solution awareness.

We've defined in previous blogs that a problem is something that inhibits your ideal client from maximizing their time, energy, and money. It might be something that even depletes them and presents a negative emotion. We've also talked in my podcast, blog, and course there's no such thing as a true negative emotion, but I'm sure you guys can immediately think of the ones that don't make you feel good such as anger, hatred, disrespect, grief, frustration, even those would be considered like these negative emotions that we're referring to.

Ask your self these questions:

How can they get to this destination?
How is it possible for them?

Paint them this beautiful picture.

Problem awareness is defined as, this is your problem and I'm gonna connect the dots on how to provide a solution.
For example: three ways to get more clients on social media. Three ways to sell out your private, one-on-one coaching, five ways to eliminate overwhelm in your motherhood journey.

These all paint the picture of where you can end up and the problem that they're solving. In your content, make sure that people are actually able to get these beautiful results and that in your content they're able to get these micro transformations and walk away feeling inspired or feel more connected to you.

Create a Lead Magnet

Let’s look at the power of creating a paid lead magnet. If you have high ticket offers, brainstorm how can you build the bridge from your free social media and to your high ticket.

That bridge is going to be some sort of academy bundle of courses or a powerful course that actually gets some results and leads them to the next step in your financial funnel.

Maybe your next step in your financial funnel after that low ticket offer is going to be a live group program or maybe it’s a VIP upgrade. That bridge very well could be some sort of low ticket course. A low ticket meaning anything from $7 all the way to $300, depending on your business model.

Start bridging that gap and closing that gap so you can be serving the masses, building up your lead potential for the next grand opening of your mastermind, private coaching, or simply have a bank of aligned leads.

Let’s hypothetically say that you had a thousand people come in with a $7 offer. Now you have a $7000, but you also have thousands of people who are now ready for that next level. They're wanting more from you. It’s a gentle way to warm up your audience and a beautiful way to ensure that you have a high quality email list too.

High Quality Content

I highly recommend creating a high quality lead bank for yourself. I personally use air table so I can include: a title, high quality copy, call to action, a graphic, and save my reels.

The copy should be supporting your clients with some sort of mini transformation: mindset, results, perspective.

Moving forward, when put your content on any social media platform, you can just copy and paste the title. If you are making a podcast, LIVE video, Instagram story or reel… you just have to copy and paste the title and follow the content as an outline. It was easy to spread content across every platform without hustling on social media. If you want more depth on how to do content, either go listen to the Crickets to Waitlist episode or go back to my how to create.

The purpose of creating high quality content is to show up and provide that value for your clients. This optimizes your entire social media accounts so it's going to be a no-brainer to just work with you, closing that sales cycle gap. By stepping out of creating “vanilla fluff content” you start showing up as an authority who have all the answers.